Glenwild Focus Group Recap

Findings & Observations

Enhanced Services and Hospitality Members indicated a need for additional service offerings, possibly a concierge service to connect members with activities in the local area and expressed a desire for reinstituting gratis snacks and refreshments. In general, members would like the overall Club experience to feel “first class”; although it was agreed that the golf course was meeting these expectations, small service additions can be made to other areas of the Club to ensure that the Club experience outside of golf is equally as special. Socialization Opportunities Members want a more vibrant social atmosphere at the Club and additional opportunities for socialization and connection with other members. This was especially prevalent among members who use the Club in the winter, noting that the Club is “quiet” during these months. Members who are less tenured indicated that everyone has been pleasant to them, but it has been very difficult to socialize with and meet other members due to the nature of the current membership. It was noted that the current social events held at the Club do become busy with non ‐ members which increases this difficulty. Several members suggested other clubs within the Club for members that share similar interests.

Amenities and Activities Beyond Golf Although members acknowledge that Glenwild is a golf club first, many of the members would enjoy expansion and/or enhancement of other facilities, activities and programming. It was noted that these activities would bring members to the Club more often and could increase revenue in other areas, such as food and beverage. Members would like to see more clinics or training offered at the Club, such as tennis clinics, biking lessons, and other learning opportunities that leverage the existing the Club’s current offerings beyond golf. There was also support to expand/improve existing non ‐ golf amenities, such as the fitness center (to increase the size) and the pool (to incorporate adult ‐ only options).

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June 2020

Glenwild Golf Club – Focus Group Recap