Glenwild Focus Group Recap

Findings & Observations

Quality & Exclusivity The Club’s small membership is highly valued, and a number of members indicated that an initial attraction to the Club was the intimate membership experience compared to other local options. The Club has the fewest number of members per 18 holes among all of the local private clubs in the Park City area, and this was a deciding factor for many members. Members suggest maintaining this exclusivity by enforcing guest policies and balancing the number of non member ‐ only events. It was frequently mentioned that some social events have become very crowded, with some members bringing 10+ guests to events such as the 4 th of July celebration. Some members also commented on the large number of non ‐ members who have been seen at the pool in the summer. Caution in Spending and Financial Prudence Members urged caution and prudence with capital spending in today’s economic climate, aligned with priorities. Though some members were aware of the positive financial position of the Club compared to the competition, members understood that this should not be a reason to spend money unnecessarily. Members seemed especially keen on updating and improving current Club offerings as opposed to engaging in significant capital improvements to ensure that the Club remains financially prudent and has enough of a rainy ‐ day fund to use if necessary. Integrity of Course Design Members agree that the Club should avoid changes to the course layout and design without review by Fazio. Members indicated that the course was designed effectively and those who are unfamiliar with course design should not be making design ‐ related decisions. Some members who belong to other clubs have seen this happen and have had to pay to revert the course to its original grandeur.

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June 2020

Glenwild Golf Club – Focus Group Recap