Glenwild Focus Group Recap

Background & Purpose

Glenwild Golf Club & Spa (“Glenwild” or “the Club”) is a world ‐ class private club located in Park City, Utah, offering an array of amenities for its members to enjoy year ‐ round. Highlights of the Club include a magnificent, 39,000 square ‐ foot clubhouse and an 18 ‐ hole Tom Fazio ‐ designed championship length golf course which Golf Digest consistently ranks as the top course in the state. Additional amenities and member benefits include a driving range and practice putting green, spa facilities with five massage rooms, treatment rooms, a manicure and pedicure room, steam rooms and whirlpools, two tennis courts, a swimming pool, and a snack bar. The rapid expansion of private clubs in the Park City area has exposed the need for focused decision ‐ making by the Club’s leaders regarding such matters as (a) the going ‐ forward vision for Glenwild; (b) the priorities and funding for facilities development and replacement; (c) sources and uses of capital funds; and (d) the progressive improvement of the Club’s facilities and services. To address these evolutionary changes, the Glenwild Board of Directors has engaged GGA Partners (“GGA”), a leading industry consulting firm to help develop a going ‐ forward strategic plan. One key step is developing a definitive understanding of the wants, needs, and expectations of the current Glenwild members.

Having completed a detailed market analysis in March of 2020, GGA has continued the Glenwild research process with a qualitative analysis of members’ viewpoints and priorities through the use of focus groups with Club members. The qualitative analysis will lead to the development of an attitudinal survey of Glenwild members which serves as the quantitative analysis of the key matters of focus and emphasis for the Club. The purpose of the process being implemented is to provide the Club’s leaders with a clear and current understanding of the Club’s needs and the proportion of support behind key strategic options and solutions for Glenwild. More than a satisfaction survey, the Glenwild member survey is directed to the most important values and expectations shared by the Club’s members.

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June 2020

Glenwild Golf Club – Focus Group Recap