Glenwild Focus Group Recap

Focus Group Method & Process

On May 26 th , 27 th , 28 th , and 29 th , and June 9 th and 11 th , 2020, GGA executed a series of 14 separate member focus groups for Glenwild via the video conferencing platform, Zoom. The purpose of the focus group sessions was to develop a qualitative understanding of member attitudes to guide the Club’s Board of Directors (“the Board”) and Strategic Planning Committee (“SPC”) in its development of a comprehensive strategic planning survey which will be distributed to all Glenwild members. A total of 74 Glenwild members participated in the 14 focus groups consisting of approximately three to seven members. All groups were facilitated by Derek Johnston, a GGA Partner and Andrew Johnson, a GGA Associate. The methods used at Glenwild focus groups required 75 to 90 minutes per session, with roughly three to seven participants per session. Participants were selected at random based on key demographic characteristics and space availability. Participating members comprised a diverse cross ‐ section of membership categories, location of primary residence, and tenure to ensure that a balanced, healthy mix of viewpoints were present within the focus group population and each individual sample. Each focus group followed a similar method and series of questions as guided by the GGA facilitator:  Connection to and Current Usage of the Club – How did you first become connected to Glenwild and how do you use Glenwild currently?  Expectations and Aspirations – What do you expect of the Club and what do you hope Glenwild will be/look like in the coming years?  Strategic Priorities – What are the most important strategic priorities for Glenwild from your perspective?  Push/Pull Factors – What characteristics of the Club drew you and your family to Glenwild? And, what aspects of the Club could present potential barriers? Responses within the focus groups were collected orally and noted by the facilitator for use in preparing this report. To respect and protect the confidentiality of the member participants no record was made of individual comments or viewpoints. Specific terms used and examples have been minimized in the interest of confidentiality of the focus group participants.

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June 2020

Glenwild Golf Club – Focus Group Recap